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- Feb 10
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5 Ways to Jump Start 2010
Coach Bob Corcoran offers his tips for building profitability this year.
Want 2010 to be profitable? Remember these two words: Get busy. That’s because you have between right now and the end of April to make what might be the biggest chunk of your income in 2010. Here are some tips to maximize your profits while the maximizing is still good:
1. Align your business plan and goals with the realities of the market. If you haven’t planned to hit it hard between January and April, re-think that plan. Continue to alter your plan as the year progresses.
2. Commit to knowing your particular market better than anyone else. In uncomfortable times, people want experts who can share the latest and best information out there.
3. Multi-task your marketing efforts. This is a must for these next four months. Focus on both the first-time buyer (this will be the last, best time to convert them into homeowners) and those current homeowners who are eligible for the $6,500 tax break. Within that current owner market, go after your past clients who bought from you five or more years ago. They may have added to their family and need a bigger home. And don’t forget the baby-booming emptynesters who are looking to scale down because their kids have moved on.
4. Think mail, then phone. Hit your target markets hard with direct mail and then follow up with phone calls. It’s still an ear-to-ear and belly-to-belly business.
5. Consider seminars. To improve your chances of getting face-to-face with buyers, pair up with a mortgage lender (or go it alone) and hold a free seminar to educate your farm area about the advantages of buying now.
Whatever you do, don’t let the year get away from you and lose on this opportunity to make 2010 a profitable year.
What are you doing to make 2010 a profitable year?
Want 2010 to be profitable? Remember these two words: Get busy. That’s because you have between right now and the end of April to make what might be the biggest chunk of your income in 2010. Here are some tips to maximize your profits while the maximizing is still good:
1. Align your business plan and goals with the realities of the market. If you haven’t planned to hit it hard between January and April, re-think that plan. Continue to alter your plan as the year progresses.
2. Commit to knowing your particular market better than anyone else. In uncomfortable times, people want experts who can share the latest and best information out there.
3. Multi-task your marketing efforts. This is a must for these next four months. Focus on both the first-time buyer (this will be the last, best time to convert them into homeowners) and those current homeowners who are eligible for the $6,500 tax break. Within that current owner market, go after your past clients who bought from you five or more years ago. They may have added to their family and need a bigger home. And don’t forget the baby-booming emptynesters who are looking to scale down because their kids have moved on.
4. Think mail, then phone. Hit your target markets hard with direct mail and then follow up with phone calls. It’s still an ear-to-ear and belly-to-belly business.
5. Consider seminars. To improve your chances of getting face-to-face with buyers, pair up with a mortgage lender (or go it alone) and hold a free seminar to educate your farm area about the advantages of buying now.
Whatever you do, don’t let the year get away from you and lose on this opportunity to make 2010 a profitable year.
What are you doing to make 2010 a profitable year?
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Category: Marketing
Comments [3]
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February 9, 2010 2:10pm MST
Wise tips
!Get busy! That is the key to success and keep focus in Real Estate Business to generate leads.
... Read all 3 comments ...
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February 9, 2010 6:07am MST
How true!
This really explains back to basics which is the key to success in this business while embracing everything new along the way. Excellent!
Good review