Comments [5]

1. February 8, 2010 6:04am MST

   by Daria Kelly Uhlig

   Who are NEOs?

   This is a catchy label, but it doesn't tell us anything at all about who these consumers are and what drives them. Where are they? Why do they buy? Why are they buying more often than traditionals? What drives them to buy, if not price? How are they shopping for homes? How much overlap is there among NEOs and first-time buyers and NEOs and vacation-home buyers and NEOs and retirees... These are the things that define a market.

1. February 2, 2010 9:20am MST

   by Ben Huynh REALTOR ® Houston TX 281-561-5386.

   Thank you!

   Great informative. Thank you!
   “ADV.” Think REALTOR ® Think Ben! Houston, TX. 281 561 5386 Champions Real Estate Group.
   “Open Doors, Closing Deals” Referral is appreciated
   
2. February 2, 2010 7:06am MST

   by Lori Bowers = The Lori Bowers Group- La Quinta, Ca.

   Emotional Buyers

   We live in a resort area of La Quinta, California, near Palm Springs. Our buyers have been emotional buying a lifestyle, not just the home. I really agree with this. People now more than ever want to spend their money on what makes them feel good and feel happy. We as realtors have to be sure they feel these feelings and then they will buy and be happy long after their purchase.
3. February 2, 2010 6:50am MST

   by sharon

   absolutely agree!

   absolutely agree! just had this conversation yesterday with a coworker.

1. February 2, 2010 6:27am MST

   by Susan Crawford

   Realtor

   Interesting article... but how can this be tweaked to help a buyer's agent stand out more than the other 4000 REALTORS in the immediate area? I think THAT would be some great info to have! How can this be incorporated into our mission statements and business practices?